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26 January is Australia Day. Last week the Australian Meat and Livestock Corporation ran this advertisement, cast in the style of political advertisements, which has struck a chord with most Australians. Apparently it is achieving a successful “viral” advertising penetration. I am more than happy to help it on its way. You won’t like it if you are a terrorist gas BBQ bottle builder. And if you are a hairy legged, sandal wearing, lentil eater you may take exception! P.S. a “hills hoist” is a clothes line. Just go along for the ride and have a laugh.